Story…Subramanyam (Nani), called by everybody as Subbu, is a materialistic IIM graduate who is very ambitious. He works for Pasupathi (Nassar), who aims to buy his rival Ramaiah’s (Krishnam Raju) Company but fails at it. Subbu, with his wit and ability to manipulate people, makes Ramaiah’s employees sell their shares. With this being Pasupathi’s biggest success, Subbu gets engaged to his boss’s daughter Riya (Ritu Varma).

During the engagement ceremony, a childhood friend, Rishi (Vijay Deverakonda), enters his life. Rishi is very energetic and opposite in the character to Subbu. Rishi is a true artist of life, who lives and never thinks about living. The same day they encounter a free-spirited girl Anandi (Malavika Nair) in a pub. Rishi reveals his dream is to travel with Subbu to Doodh Kasi, a holy lake in the Himalayas.